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Lightburn

The Challenge

Make the buying experience intuitive and captivating.

The site was underachieving, conversion rates were low, and online shoppers were growing increasingly frustrated with the purchasing experience. The site's navigation was disordered and confusing, and the checkout process was daunting.

We had one additional challenge to face: 80 percent of its sales occur in a 2–3 month window, coinciding with the holiday season. The new site not only had to resolve the user complaints, it had to be scalable.


Lightburn guided us through an extraordinary process and played a crucial role in developing not only our website, but our brand. They are experts in their field, which allowed us to be confident in their approach in developing our site. Everyone on their team is a true professional, and a pleasure to work with which we believe truly shows in the final product.
Marie Heyer, Director of Marketing Nuts
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The Solution

Our first step was to get to know the consumer: who are they, what they're looking for, and where they've struggled in the past.

Using this research, we designed an entirely new digital experience that provided effortless navigation, detailed product information, improved photography, and branding. We also simplified the shopping cart and checkout process to allow users to build and place complex orders with ease. Additionally, our ecommerce team architected a solution that addressed customer service issues, fulfillment challenges, scalability concerns, and created a seamless integration with the company's legacy back-office platforms.

RDK homepage thumb
RDK homepage
RDK category thumb
RDK category
RDK product page thumb
RDK product page design
Racine Danish Kringles responsive thumb
Racine Danish Kringles responsive
Racine Danish Kringles responsive thumb
Racine Danish Kringles responsive
Racine Danish Kringles responsive thumb
Racine Danish Kringles responsive
Racine Danish Kringles responsive thumb
Racine Danish Kringles responsive
Racine Danish Kringles responsive thumb
Racine Danish Kringles responsive

The Outcome

We’re proud to say we crafted an ecommerce site that provides a superb user experience and an array of custom-developed shipping options, but the site’s much-improved performance and our client's increased order volume are even more exciting.

28.37%

increase in
page views

28%

increase in
site traffic

8.95%

increase in
revenue

7.84%

increase in average
order value