If you've thought about automating some of your sales processes or personalizing your company's digital experience, here's rundown of the two concepts and how you can get started—easily.Read more - What is Marketing Automation & How Can I Get Started?
Equip Your Salesforce
In today's competitive landscape, you’d be hard-pressed to find a business that doesn't use at least a few advanced digital marketing tactics to find, nurture, and convert its prospects. Even for top companies, it’s no longer enough to run a few ads on Google or Facebook and hope for the best.
The competition is not only getting fiercer, it’s getting smarter and more strategic.
Growing your business and increasing sales in the current landscape requires a sophisticated, systematic, and ever-evolving digital playbook that accounts for every step in your sales cycle and gives your team the content and tools it needs to reach its sales goals.
With our arsenal of proven automation strategies, we can help fix a leaky customer-acquisition funnel, qualify leads, move prospects closer to a sale, increase conversion rates and average order size, and ultimately create more repeat customers for your business.
Save Time & Increase Productivity
If your clunky or out-of-date sales processes are slowing down your team, or if your close rates are not where you’d like them to be, it’s time to get into the marketing-automation game.
But getting started with marketing automation doesn't have to mean complete or immediate digital transformation.
Small changes to your website, email program, or CRM that automate some of the more tedious or time-consuming tasks your team handles can make a huge difference. Think automatically qualifying leads, tailoring content based on a prospect’s stage in your customer journey, or segmenting your email lists so you can send tailored content.
Rise & Thrive with Content Personalization
Content personalization is a powerful tool that allows you to alter your messaging in real-time so it speaks to a specific person at a specific moment in his or her buying journey.
With an infinite number of similar products and brands vying for a single consumer’s attention, personalized content can be the difference between a sale and a missed opportunity.
We’ve helped businesses formulate personalization strategies, set up data-collection systems, identify user personas and segmentation opportunities, find inefficiencies in sales and marketing cycles, integrate CRM tools, create support content, and discover the latest and greatest platforms—all with the goal of displaying the right call-to-action to the right people at the right time.
Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.
Sales Enablement Services
- Marketing Automation Strategy
- Content Personalization Strategy
- Progressive Profiling
- CRM Integration
- Lead Nurturing & Follow Up
- Email Drip Campaigns
- Sales Portals
- Field Sales Apps
- Measurement & Reporting
- Technical Implementation & Development
- Creative Production
Email automation is the key to staying in front of your customers after their initial purchase. MailChimp, the popular email marketing platform, has several email campaigns to help improve customer retention. Here are a few of our favorites.Read more - Four Automated MailChimp Campaigns to Improve Customer Retention
Conversion rate is one of the most important metrics for measuring performance. Here are three things you can do to lift conversion rates and improve your bottom line.Read more - Three Ways to Improve Your Ecommerce Conversion Rate