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The Challenge

Perform a massive site migration in record time.

The Door County Visitor Bureau came to us with an exciting challenge: rebuild its existing website on a robust content management platform with multiple integrations, including a complex member business database, all due yesterday. The clock was ticking.

Lighthouse

The Solution

Our solution included a ground-up rebuild of the existing site, starting with a migration to Umbraco over the course of only eight weeks. As our development team got to work on the migration, our user experience and search optimization teams started assessing improvements to make once the re-platforming was complete.

Since we built the faster, more reliable, and fully integrated digital platform for DCVB, the site has seen dramatic speed and usability improvements as well as our ongoing UX, content, and feature enhancements, all of which boost user engagement and brand awareness.

 

 

The Outcome

The Door County Visitor Bureau has seen marked improvements in site performance, organic traffic, page load times, visitor engagement, mobile navigation, page views, and traffic from cities outside of Wisconsin. This has led to increases in bookings, nights per booking, happier members, and even happier travelers.

230K total email subscribers
1M million sessions in 2018
31% increase in organic pages per session

"Lightburn is a team of forward thinkers that ensures the job is done well and always exceeds our expectations."


Michelle Rasmusson
Director of Sales & Marketing
Door County Visitor Bureau

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