Alight is a cloud-based provider of integrated digital solutions focused on human resources and business support. With a proprietary AI and business analytics solution, Alight has become a global power house for business support spanning over 50+ delivery centers and 15,000 team members across five continents. Because of this project's scope and size, they needed a web and marketing partner with a vision, who could support their unique needs.
Better reflect the new brandRebuild the website from scratch to create a stronger market position.
Offer agile content managementGive as much control as possible to marketing leaders.
Showcase their global reachMerge 8 global websites using 5 different languages.
Showcasing a new brandWorking with a team of in-house designers, videographers, and storytellers, our team was tasked to bring their global vision to life.
Build a modular web systemWe rebuilt the website from scratch to leverage Kentico's modular web system. This allows their content managers to have full control over their content and page designs while maintaining brand and UI standards.
Ensure seamless marketing automationTo better support the marketing team, we also implemented Marketo using its API to create scheduled tasks for team members. This will also allow their team to manage internal marketing initiatives in house.
Global Content ManagementIn order to transfer and lift content, we had all hands on deck editing, managing, and transferring material assets. Then, in order to properly diversify, we leveraged the Kentico platform to merge their global sites using its multilingual support.
- Digital Experiences
- Digital Marketing
- Maintenance & Support
The site was quite an undertaking, but together, we can accomplish anything —on to phase two!