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According to a recent Google-led study, “nearly six in 10 (57%) U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

Personalization is a trend that is not going away, and it’ll be your best bet when trying to differentiate your travel brand in this increasingly competitive, already hyper-personalized market. As travelers dream up and set plans for their 2019 vacations, it’s imperative you embrace personalization and begin producing meaningful, data-driven experiences for use in all your organization’s digital channels.

For many travel brands, getting started with personalization can seem like an overwhelming process. The endless possibilities of personalization are thrilling, but they also create significant challenges when it comes to time, attention, and budgets, especially in leaner organizations. 

We’ve created this guide to help destination marketers understand the possibilities personalization offers and provide practical advice for getting started. We’ve outlined a simple, scalable methodology that can be applied to a marketing budget of any size and can expand as your organization grows.