PODCAST EP: 05 — When you think of marketing strategy, does do your eyes light up, or do they glaze over? Today, in episode five, we'll help you understand how to get the ball rolling with your own marketing strategy. It's a big, beefy topic and we cover a lot of ground and offer real-world advice on how to move forward without getting in your own way.Read more - Marketing Strategy: How to Beat the Competition
PODCAST EP:04 — Today, in episode four, we'll explore the process of selecting a name for our fledgling company. That's right, it's time to drop the name, project X. We'll miss you project X. You served us well and had us feeling like mysterious super villains, but it's time to move on. We'll give you a sneak peek into how we did this with a startup mindset, that is, quickly and cost-effectively.Read more - Product Branding: So, What Do We Call This Thing?
PODCAST EP:03 — Today, in episode three, we've started to skim the surface of product design from folks who have exactly zero experience designing a product. Fun times. Topics include; creating a production process, managing feedback overload, sourcing product materials, and creating physical prototypes.Read more - Product Design: OMG, Making a Consumer Product Is Sooo Hard!
On May 19, Microsoft officially announced that it would be retiring the Internet Explorer (IE) desktop application on June 15, 2022. It will be in the best interest of organizations to transition their legacy materials sooner than later to ensure the evolution of their websites and applications are seamless into a more modern environment before integration and support disappear entirely.Read more - Microsoft and WordPress Bid Farewell to Internet Explorer
PODCAST EP:02 — Today we're talking about picking the right e-commerce platform for a small or medium-sized business. Topics include; the history of e-commerce platforms, common assumptions, product personalization, back-end management, and fee considerations.Read more - Ecommerce Platforms: Selecting an Ecommerce Platform
Nearly every day, marketing directors, advertising planners, and agency partners are asked about the pros and cons of search engine optimization (SEO) and search engine marketing (SEM). Commonly, business owners and sales leaders are uncertain how to define these different, yet impactful digital marketing strategies.Read more - SEO vs SEM: What’s the Difference and Why It Matters
PODCAST EP:01 — Join us as our digital agency launches an ecommerce company and the challenges we — and you — are going to face along the way. This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business.Read more - Direct-to-consumer Business: Launching an Ecommerce Company
Lightburn, an award-winning digital agency located in the heart of Milwaukee's Historic Third Ward, announced today the release of their new podcast series, Beyond the Cart. Topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Inventory, and Customer Service.Read more - Lightburn Launches Ecommerce Podcast
We are seeking a Client Strategist to play a critical role in building relationships with significant clients. Part business development, part account service, this person will help shape our overall approach with new and existing clients.Read more - We're Hiring a Client Strategist
Content personalization and automated drip email campaigns are two marketing-automation tactics with relatively low barriers to entry. which makes them a surefire way to take your digital marketing strategy to the next level.Read more - The Power of Personalization & Marketing Automation
This is an unprecedented time in our history. The COVID-19 pandemic is having an impact on the health of our loved ones, the businesses we all rely upon, the health of the global economy, and the way we live our daily lives. As we all continue to navigate through these evolving challenges, we want you to know that Lightburn is here for you. In our more than 20 years of business, we've weathered the storms of the dot com bubble, 9/11, and the 2008 financial crisis — and throughout this journey, we have never stopped working to support and sustain our employees, our customers, and our partners.Read more - COVID-19 Update
You’ve likely heard about the ADA and website accessibility concerns. In this blog series, we'll demystify the jargon, legalese, and technical complexities surrounding web accessibility.Read more - Accessible For All, Chapter 1: An Introduction to Web Accessibility
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