arrow down Toggle Menu

Lightburn

The Challenge

A massive site migration in record time.

Door County Visitor Bureau came to us with an exciting challenge: rebuild its existing website on a robust content management platform with multiple integrations, including a complex member business database, all due yesterday. The clock was ticking.


Lightburn is a team of forward thinkers that ensures the job is done well and always exceeds our expectations. They work exceptionally well with our agency of record and we really enjoy our partnership.
Michelle Rasmusson, Director of Sales & Marketing
Door County Visitor Bureau
Egg Harbor sign
Background image

The Solution

Our solution included a ground-up rebuild of the existing site, starting with a migration to Umbraco over the course of only eight weeks.

As our development team got to work immediately on the migration, our user experience and search optimization teams started assessing improvements to make once the replatforming was completed. The result was not only a fast, reliable, and fully integrated digital platform designed to drive dramatic speed and usability needs. We now had the foundation to implement UX improvements that have led to increases in organic traffic, visitor engagement, and awareness.

Door County homepage thumb
Door County homepage
Member page thumb
Member page
Community page thumb
Community page
Door County Visitor Bureau responsive thumb
Door County Visitor Bureau responsive
Door County Visitor Bureau responsive thumb
Door County Visitor Bureau responsive
Door County Visitor Bureau responsive thumb
Door County Visitor Bureau responsive
Door County Visitor Bureau responsive thumb
Door County Visitor Bureau responsive
Door County Visitor Bureau responsive thumb
Door County Visitor Bureau responsive

The Outcome

Door County Visitor Bureau has seen marked improvements in site performance, organic traffic, page load times, and mobile navigation. This has led to increases in bookings, nights per booking, happier members, and even happier travelers.

225,000+

Email Subscribers

14%

increase in
session duration

4.5 Million+

Page Views

Increase

in traffic from cities
outside of Wisconsin