Concurrency, Inc.

Using content marketing and WordPress development to generate B2B leads

Industry

Professional Services

Platform

Wordpress

Engagement

Ongoing since 2015

Deliverables

concurrency.com

Overview

Concurrency is an award-winning business and technology professional services powerhouse that uses a digital toolbox of innovative and effective solutions to help companies transform their operation for the better. In 2015, we upgraded their poorly performing website structure and content marketing efforts. By 2023, support for that version of Kentico was ending — and the company was rebranding. These factors, an outdated infrastructure, and evolving business needs made it the obvious time for a site redesign.

Goals

Modernize design and structure

An eight-year-old site would water down the impact of Concurrency’s new branding and do a disservice to their ambitious, timely business goals.

Generate more B2B sales

The new website had to do a better job of connecting with its users and creating stronger pathways that led to converting higher quality leads.

Improve content marketing + SEO

A website redesign could win every award for functionality. But that wouldn’t mean much if nobody had a good reason to search for it and visit.

Solutions

01.

Redesigned IA and UX
Concurrency picked WordPress for the new site — we designed its information architecture and UX to get the most out of their new platform. Our visual mood boards, wireframes, visual concepts and prototypes jived with and elevated their creative agency partner’s newly established brand playbook.
02.

Integrated lead generation forms
During the development phase, we built out the lead gen forms that integrate with Microsoft Dynamics CRM through iframes and scripts. Embedded in webpages, these intuitive forms capture real-time marketing information, turning visitors into leads, and leads into customers.
03.

Identification and creation of new pages
Our content strategist set up a system and workflow to gather visual assets and determine what needed to be created. Lightburn’s copywriter worked with business units to rewrite or develop new pages based on the creative agency’s voice and tone guidelines.
04.

Content migration and management
Next, we built out the development environment, page templates, custom post types, and content blocks for simple management. Then we took on migration and population, ultimately training Concurrency on the admin interface and how to populate the new site.

Services

Digital Experiences
Maintenance & Support

Summary

Concurrency team is pleased with the new site's performance and our partnership continues to expand.

And currently...

As is often the case with our clients, the collaboration doesn’t stop when the initial projects are finished. Lightburn is currently providing crucial ongoing services for Concurrency, including:

Web Development

We’ve continued to help apply new branding throughout the website without compromising its UX and functionality. We also crafted a microsite for their ongoing podcast to extend marketing reach.

Maintenance & Support

Constant upkeep helps our clients avoid unnecessary downtime, which was key to the Concurrency team. Our support ensures they always deliver consistent and strategic value across all channels.